Aa Dekhen Zara aims for a strike this time


Aa Dekhen Zara was the movie, which was the first casualty of the ongoing strike so to say. The movie was scheduled to be the last release at the multiplexes before the strike but the move back fired when the multiplexes backed out and the last moment and did not go ahead with the release. The movie then had to release at the single theatres and the collections of the movie saw a huge dip than what they had expected.

Now the movie has been rereleases and is now shoeing at close to 170 screens. Bipasha Basu who plays the lead says that it is redemption of sorts. The movie suffered for no fault of its own. There were people who wanted to see the flick but were unable, as it was not screened at a theatre near them. Now all those who wished to catch the movie have second chance.

The thing that might work against them is the facts that they have already had the DVD release and the movie is available on DTH. Besides that Kal Kisne Dekha that also has elements, which look into the future, might harm the collections. The fact that might work in their favor is that the audiences want to view the movies in the theatres now after a dry spell.

In addition, the movie garnered good reviews on it s first outing from both the critics and the audiences so many people might go in for a watch by those reviews. Despite the bumps ahead, they are hopeful. Neil Nitin Mukesh would want some momentum going into few months when he has his movies New York and Jail released.




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