Aditya Chopra may com e across as a media shy person but he lets his work do all the talking. After all, it not easy to be the head of the biggest production house Yashraj films in the industry especially in these times of rising competition. Adi first wanted to release the movie Dil Bole Hadippa in the last week of august or at most by the first week of September.

However, he noticed that Rani Mukherjee had her movies Ta Ra Rum Pum, Laaga Chunari Mein Daag to Ta and Thoda Pyaar Thoda Magic all were released in the same time frame. All of us know what the fate of these movies was. Therefore, he decided to postpone the release of the movie so that it did not clash with any of these dates. Now the movie will finally arrive on 9 September. Until now, the movie has failed to generate any hype except for the time when the video showing Rani in bikini was aired on TV.

Rani is going through a bad phase in her career and there is a lot at stake for her in this movie. Maybe her luck will improve with the release of this one. That is not the end of thinking on the part of Adi. He also advised Shimit Amin who is directing the movie Rocket Singh-Salesman Of The Year for him to include an item number in the movie to increase the oomph factor in the movie.

Shimit who is known for his movies Chak De India and Ab Tak Chappan took on his advice and now Bipasha Basu will be shooting an item sing inside the Yashraj studios for this Ranbir Kapoor starrer.