Film Industry has always been admirer of beauty but than that beauty is noticeable and cashable only as long as you are single and unmarried. The worst professional nightmare surfaces as soon as you tie your knot with your love and that is what has happened with Aishwarya Rai Bachchan.

Previously the companies which were dying to get make a deal with Ash for endorsing their brand are now parting their ways and are showing no more interest to crack a deal with her. This is naturally the hubby effect, media and public does not wish to see women in the screen. Film industry still goes by the girl effect and that is what has hampered the image of the brand Ash herself, which does not seem to suit the requirements or demand of famous brands like Nakshatra, L’Oreal etc.

One of the reason for this crunch coming in the way for Mrs Bachchan Jr is the tough competition too that has filled in the market from all sides, along with the wide choice of fresh as well as new stars getting more popular with time undermining the popularity of Ash.

The trend of secret marriages which have been carrying itself through generation could not be used here because of the large media presence at every pedestal of Bachchan Jr marriage. The trend was started by Hema Malini and Sridevi who were successful in hiding their marriage for long period for the sake of continuation of their bright career, which did helped till the time the news got busted showing immediate effect of lull in terms of work coming their way.

Katrina Kaif is now chosen as the new brand ambassador for Nakshatra, a brand which was recognised and was endorsed by Ash for long time. Similarly the L’Oreal have signed Sonam Kapoor for endorsing their cosmetic products and this has very evidently proved what marriage can do to your career if you are in bollywood.