After the criticism that the makers of Kambakkht Ishq have received, Imtiaz Ali is doing all he can to make sure that his movie is not received in the same way. With Kambakkht Ishq it has been said that the movie is vulgar an offensive in more than one way. He has come out saying that despite the numerous kissing scenes and the dialogues consisting of abusive words the movie Love Aaj Kal still remains a family entertainer.

He uses a scene from Jab We Met to explain his point. He says that in Jab We Met there is a scene where Kareena Kapoor abuses his ex boyfriend on the phone and even goes to the extent of using words like Teri Maa Ki but nobody complained. People in fact laughed in the theatres during the scene. He says that the audiences are intelligent enough to make out what I am trying to show them.

There were people who wanted me not to include the kissing scene, abuses or the scene where Saif Ali Khan grabs Deepika Padukone’s butt but I went ahead with it. When audiences see it in the promos itself then there will be no problems when the scene comes up in the theatre, as they would have already warmed up to it.

With the movie, he will target the younger generation to go and watch the movie at a theatre although he says it was an accident and not intentional. The movie will release on 31 July with Pritam providing the music to the movie. He has given his word that there will be no awkwardness if you go ahead and watch the movie with your family.