These days the young brigade of the Bollywood is having a good time with the money they are cashing by doing television advertisements and movies. The companies and producers are ready to pay them big bucks as they say they have it all figured out. According to them all the big stars like SRK, Hrithik Roshan and Aamir Khan are seen doing a single film a year and may not be in the limelight throughout the year whereas these youngsters have two to three releases lined up in a year.

Freida Pinto who played the lead actress in Slumdog Millionaire has started charging four times. Her fees has gone up from a mere 40 lakhs to around one and a half crore. Same is the case with Ranbir Kapoor and Deepika Padukone who charged the Pepsi huge fees for their Youngistaan campaign. The industry insiders say that you need to be in the mist of things the whole year to get a good deal as a fresher.

Genelia D’Souza and Asin have raised their fees to twice their original price after giving a single hit at the box office namely Jaane Tu Ya Jaane Na and Ghajini. These two actresses had a large fan base down south but these hits in Bollywood have helped them to demand more money. It is being reported that Genelia will soon be seen in advertisements promoting the new Fanta Apple. Asin will be doing the promotions fro Tata Sky who has Aamir as their brand ambassador.

All these companies also have a risk attached to these stars because f their movies flop at the box office it hurt the image of their brand and the sales.