Provogue has now been the name associated with dynamic and energy rich clothing for close to a decade. Moreover, during this entire time, stars like Fardeen Khan and Saif Ali Khan were the ones who took on the mantle of promoting the brand and each one of them brought their uniqueness to the table. On the tenth anniversary celebration Provogue announced their latest ambassador that is Hrithik Roshan.

Now in the entire industry it would be hard to find a star more stylish or fashionable then Hrithik how always is dressed for the occasion and whatever he wears looks damn cool on him. Such is the charisma and the personality of Hrithik that nothing looks bad on him. With the above-mentioned reason d the managing director of Provogue, Nikhil Chaturvedi was more than happy welcoming Hrithik with open arms and heart into the Provogue family.

Hrithik has from the very beginning with the brands he associates himself with and he did go ahead with this one, as he believed Provogue has been providing innovative designs and quality over the years. He will be doing a promotional campaign and photo shoot with them all based on the theme that says be the change you want to see in the world.

The campaign would center on arousing in youth the confidence and the attitude to the be the change they want to bring about in their country. Hrithik is the perfect person suited as he is a trendsetter and the young generation looks up to him for what he stands for and for what he has achieved. It looks like it is going to be a seamless change for Hrithik shifting from John Players to Provogue.